NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight "If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing." —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.
B2B Brand Management
Author: Philip Kotler, Waldemar Pfoertsch
Publisher: Springer Science & Business Media
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Author: Carolyn Wyman
Publisher: Mariner Books
The author of Spam: A Biography offers a close-up look at the history of this popular fruit-flavored dessert, describing its marketing and sales strategies, detailing such offbeat uses for the product as JELL-O shots and JELL-O wrestling, and present a variety of common and unusual recipes. Original. 60,000 first printing.
This book teaches an innovative method called Immersion Composition that drives musicians to engage their creativity by writing as much music as possible in a set time period. After learning to apply the method, elusive moments of inspiration can be summoned on command. The book also explains how to form a group of like-minded songwriters (a “lodge”), presents dozens of tips and games for making the most out of an Immersion Composition session, and shows how to turn brainstormed raw materials into polished songs.
Author: Chekitan Dev
Publisher: Cornell University Press
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence of the brand. Chekitan S. Dev's Hospitality Branding brings together the most important insights from the author's many years of research and experience, all in a single volume. Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.
Aging and Biography
Author: Gary Kenyon, PhD, James E. Birren, PhD, Jan-Erik Ruth, PhD, Johannes J.F. Schroots, PhD, Torbjorn Svensson, PhD
Publisher: Springer Publishing Company
Personal life narratives can serve as a rich source of new insights into the experience of human aging. In this comp;rehensive volume, an international team of editors and contributors provide effective approaches to using biography to enhance our understanding of adult development. In addition to providing new theoretical aspects on aging and biography, the book also details new developments concerning the practical use of different biographical approaches in both research and clinical work. This is a landmark volume advancing the use of narrative approaches in gerontology.
Author: Ravi Kalakota, Andrew B. Whinston
Publisher: Addison-Wesley Professional
This book is the ideal starting point for business managers involved with electronic commerce, as well as technical professionals who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. You will learn about firewalls, transaction security, electronic payment methods, and the management issues facing Internet Service Providers. Also fully covered are electronic commerce applications internal to the corporation-supply-chain management, manufacturing, and finance.
At first, the business community saw blogging as an ideal marketing tool for free agents and entrepreneurs who needed a cheap way to get their message out. That was then. Now, the big guys are waking up to the amazing power of a great blog to enhance their company's communication both internally and externally. However, as with most elements of business, the key word is great. As online consultant Debbie Weil makes clear in this timely and accessible book, a corporate blog that is boring or confusing is worse than none at all. Using an informal, jargon-free style, The Corporate Blogging Book explains how to create a blog for your business that's engaging, smart, and, most important, likely to grow an audience. All aspects of corporate blogging are explored here, and all of your important questions answered, such as: How much time will it take? What are the legal risks? Who in my company should blog? What are the best corporate blogs out there? If you want your company to survive in the modern business world, The Corporate Blogging Book is an essential resource.
Social influence network theory presents a mathematical formalization of the social process of attitude changes that unfolds in a social network of interpersonal influences. This book brings the theory to bear on lines of research in the domain of small group dynamics concerned with changes of group members' positions on an issue, including the formation of consensus and of settled disagreement, via endogenous interpersonal influences, in which group members are responding to the displayed positions of the members of the group. Social influence network theory advances a dynamic social cognition mechanism, in which individuals are weighing and combining their own and others' positions on an issue in the revision of their own positions. The influence network construct of the theory is the social structure of the endogenous interpersonal influences that are involved in this mechanism. With this theory, the authors seek to lay the foundation for a better formal integration of classical and current lines of work on small groups in psychological and sociological social psychology.
Author: Aaron Brazell
A complete and thorough guide to the largest self-hosted blogging tool: WordPress Has learning WordPress become a pressing issue for you? If so, then turn to WordPress Bible, a complete resource on everything you need to know to learn WordPress from beginning to end. You'll start with the basics of WordPress, such as the principles of blogging and social media interaction. Then the pace ramps up to more intermediate-to-advanced topics including plugins, WordPress Loop, themes and templates, custom fields, caching, security, and more. Written by a popular WordPress consultant, this comprehensive guide is timed to publish with the release of the latest version of WordPress, ensuring that you have the most up-to-date information available on the largest and most-used blogging tool in the world. Serves as the definitive guide to every aspect of WordPress, the most popular self-hosted blogging tool in the world Covers everything, from the basics of installation to more advanced topics such as plugins and security Includes coverage of the most recent release of WordPress, keeping you up to date on all its latest features Addresses themes and templates, WordPress Loop, custom fields, caching, and more Author is a popular WordPress consultant You'll be hard-pressed to find another resource as thorough and comprehensive as WordPress Bible. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Money Making E-Commerce Strategies
Author: Samuels, Raymond (H. Raymond) II
Publisher: Kanata, Ont. : Agora Cosmopolitan = Édition de L'Agora Cosmopolite