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Social media marketing. Fra UGC ed algoritmi

Social media marketing. Fra UGC ed algoritmi

Author: Alessandro De Luyk
Publisher: Marketing & pubblicità
ISBN: 8883912802
Pages: 352
Year: 2018

Computable Bodies

Computable Bodies

Author: Josh Berson
Publisher: Bloomsbury Publishing
ISBN: 1472527623
Pages: 208
Year: 2015-11-19
Winner of the 2016 PROSE Award in Language and Linguistics Data. Suddenly it is everywhere, and more and more of it is about us. The computing revolution has transformed our understanding of nature. Now it is transforming human behaviour. For some, pervasive computing offers a powerful vehicle of introspection and self-improvement. For others it signals the arrival of a dangerous 'control society' in which surveillance is no longer the prerogative of discrete institutions but a simple fact of life. In Computable Bodies, anthropologist Josh Berson asks how the data revolution is changing what it means to be human. Drawing on fieldwork in the Quantified Self and polyphasic sleeping communities and integrating perspectives from interaction design, the history and philosophy of science, and medical and linguistic anthropology, he probes a world where everyday life is mediated by a proliferating array of sensor montages, where we adjust our social signals to make them legible to algorithms, and where old rubrics for gauging which features of the world are animate no longer hold. Computable Bodies offers a vision of an anthropology for an age in which our capacity to generate data and share it over great distances is reconfiguring the body?world interface in ways scarcely imaginable a generation ago.
The Network Society

The Network Society

Author: Jan van Dijk
Publisher: SAGE Publications
ISBN: 1446248968
Pages: 326
Year: 2012-05-14
The Network Society is now more than ever the essential guide to the past, consequences and future of digital communication. Fully revised, this Third Edition covers crucial new issues and updates. This book remains an accessible, comprehensive, must-read introduction to how new media function in contemporary society.
The Cluetrain Manifesto

The Cluetrain Manifesto

Author: Rick Levine
Publisher:
ISBN:
Pages: 298
Year: 2011

Mastering the Hype Cycle

Mastering the Hype Cycle

Author: Jackie Fenn, Mark Raskino
Publisher: Harvard Business Press
ISBN: 1422135128
Pages: 237
Year: 2008-10-14
It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.
Mobile Usability

Mobile Usability

Author: Jakob Nielsen, Raluca Budiu
Publisher: Pearson Education
ISBN: 0133122174
Pages: 216
Year: 2012-10-09
How do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations to demonstrate the points. Based on expert reviews and international studies with participants ranging from students to early technology adopters and business people using websites on a variety of mobile devices, this guide offers a complete look at the landscape for a mobile world. Author Jakob Nielsen is considered one of the world's leading experts on Web usability. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.
Homo Conexus

Homo Conexus

Author: Morten Bay
Publisher: Lulu.com
ISBN: 129167814X
Pages:
Year:

Market-Driven Management

Market-Driven Management

Author: Jean-Jacques Lambin, Isabelle Schuiling
Publisher: Macmillan International Higher Education
ISBN: 1137267518
Pages: 624
Year: 2012-07-19
Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
The Network Society

The Network Society

Author: Jan van Dijk
Publisher: SAGE
ISBN: 1446289990
Pages: 336
Year: 2012-04-20
The Network Society is now more than ever the essential guide to the past, consequences and future of digital communication. Fully revised, this Third Edition covers crucial new issues and updates, including: • the long history of social media and Web 2.0: why it's not as new as we think • digital youth culture as a foreshadow of future new media use • the struggle for control of the internet among Microsoft, Google, Apple and Facebook • the contribution of media networks to the current financial crisis • complete update of the literature on the facts, theories, trends and technologies of the internet • new features for students with boxes of chapter questions, conclusions and boxed explanations of key concepts This book remains an accessible, comprehensive, must-read introduction to how new media function in contemporary society.
Competition Policy

Competition Policy

Author: Massimo Motta
Publisher: Cambridge University Press
ISBN: 0521016916
Pages: 616
Year: 2004-01-12
The first book offering a systematic treatment of the economics of antitrust or competition policy.
Tourism Local Systems and Networking

Tourism Local Systems and Networking

Author: Luciana Lazzeretti, Clara S. Petrillo
Publisher: Elsevier
ISBN: 0080449387
Pages: 247
Year: 2006
This book focuses on the role of networking, cooperation and partnership in destination management in response to the changing environment of the tourism industry. Firms and institutions are nowadays required to implement drastic management changes: they must adopt a systemic approach and become actively involved in formal and informal networks in order to increase efficiency and product quality, to gain a sustainable edge and face the competitive context. The work is dedicated to deepening the topics of the "Networking and Tourism Local System" session of the 12th ATLAS 2004 Annual Conference, "Networking & Partnership in Destination Development & Management," held in Naples. From a theoretical point of view, the papers included herein relate to two macro reference areas: applied economics and managerial sciences. The analysis range from national to local levels and focus on strategies, policies, and project experiences. Several cases from different areas (Finland, France, Ireland, Italy, Malaysia, Portugal, Spain, Sweden) are examined and provide features and issues that can be applied beyond the cultural and economic contexts. Academics, practitioners and tourism scholars should be interested in these important issues and in the actual case studies from all over the world.
Assemblage Theory

Assemblage Theory

Author: Manuel DeLanda
Publisher: Edinburgh University Press
ISBN: 147441365X
Pages: 208
Year: 2016-08-30
Clarifies and systematises the concepts and presuppositions behind the influential new field of assemblage theoryRead and download the preface, by series editor Graham Harman, and the Introduction to Assemblage Theory for free nowManuel DeLanda provides the first detailed overview of the assemblage theory found in germ in Deleuze and Guattari's writings. Through a series of case studies DeLanda shows how the concept can be applied to economic, linguistic and military history as well as to metaphysics, science and mathematics.DeLanda then presents the real power of assemblage theory by advancing it beyond its original formulation allowing for the integration of communities, institutional organisations, cities and urban regions. And he challenges Marxist orthodoxy with a Leftist politics of assemblages.Key FeaturesCritically connects DeLanda with more recent theoretical turns in speculative realismMakes sense of the fragmentary discussions of assemblage theory in the work of Deleuze and GuattariOpens up assemblage theory to sociology, linguistics, military organisations and science so that future researchers can rigorously deploy the concept in their own fields"e;
Monetizing Innovation

Monetizing Innovation

Author: Madhavan Ramanujam, Georg Tacke
Publisher: John Wiley & Sons
ISBN: 1119240883
Pages: 256
Year: 2016-05-02
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
Tutti in cucina

Tutti in cucina

Author: Natalia Cattelani
Publisher:
ISBN: 8894035425
Pages: 128
Year: 2014

Democracy and New Media

Democracy and New Media

Author: Henry Jenkins
Publisher: MIT Press
ISBN: 0262600633
Pages: 385
Year: 2004
Essays on the promise and dangers of the Internet for democracy.