Event Marketing I Grandi Eventi E Gli Eventi Speciali Come Strumenti Di Marketing Book PDF, EPUB Download & Read Online Free

Event marketing. I grandi eventi e gli eventi speciali come strumenti di marketing

Event marketing. I grandi eventi e gli eventi speciali come strumenti di marketing

Author: Sonia Ferrari
Publisher:
ISBN: 8813326475
Pages: 383
Year: 2012

Event marketing culturale. Nove casi di comunicazione di mostre, eventi e concerti

Event marketing culturale. Nove casi di comunicazione di mostre, eventi e concerti

Author: Emanuele Gabardi
Publisher: FrancoAngeli
ISBN: 8846488385
Pages: 224
Year: 2007

Impresa e comunicazione. Principi e strumenti per il management

Impresa e comunicazione. Principi e strumenti per il management

Author: Alberto Pastore, Maria Vernuccio
Publisher: Apogeo Editore
ISBN: 8850327641
Pages: 625
Year: 2008

Managing and Developing Communities, Festivals and Events

Managing and Developing Communities, Festivals and Events

Author: Alan Clarke
Publisher: Springer
ISBN: 1137508558
Pages: 241
Year: 2016-04-29
The different stages of a festival's evolution provide a plethora of opportunities for us to better understand our culture, the relationships we build, what we value in our culture and our communities, and how we socialize and interact with one another. Managing and Developing Community Festivals and Events brings together community festival and event research from nine different countries. It critically explores how festivals and their communities develop and impact upon one another. The chapters focus on a wide range of festivals such as food and culinary festivals, art events, religious pilgrimage and feast festivals, as well as a variety of diverse themes such as joy, civil unrest, preservation of cultures and authenticity.
The Experience Logic as a New Perspective for Marketing Management

The Experience Logic as a New Perspective for Marketing Management

Author: Tonino Pencarelli, Fabio Forlani
Publisher: Springer
ISBN: 3319775502
Pages: 220
Year: 2018-04-13
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
Eventi e strategie di marketing territoriale

Eventi e strategie di marketing territoriale

Author: Enrico Bonetti, Raffaele Cercola, Francesco Izzo, Barbara Masiello
Publisher: FrancoAngeli
ISBN: 8891749117
Pages: 275
Year: 2017-01-26T00:00:00+01:00
366.50
Events Management

Events Management

Author: Glenn Bowdin, Johnny Allen, Rob Harris, Ian McDonnell, William O'Toole
Publisher: Routledge
ISBN: 1136445110
Pages: 774
Year: 2012-05-23
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learning Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with: a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers
The Routledge Handbook of Cultural Tourism

The Routledge Handbook of Cultural Tourism

Author: Melanie Smith, Greg Richards
Publisher: Routledge
ISBN: 1136324682
Pages: 448
Year: 2013-01-17
The Routledge Handbook of Cultural Tourism explores and critically evaluates the debates and controversies in this field of Tourism. It brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on this significant stream of tourism and its future direction. The book is divided into 7 inter-related sections. Section 1 looks at the historical, philosophical and theoretical framework for cultural tourism. This section debates tourist autonomy role play, authenticity, imaginaries, cross-cultural issues and inter-disciplinarity Section 2 analyses the role that politics takes in cultural tourism. This section also looks at ways in which cultural tourism is used as a policy instrument for economic development. Section 3 focuses on social patterns and trends, such as the mobilities paradigm, performativity, reflexivity and traditional hospitality, as well as considering sensitive social issues such as dark tourism. Section 4 analyses community and development, exploring adaptive forms of cultural tourism, as well as more sustainble models for indigenous tourism development. Section 5 discusses Landscapes and Destinations, including the transformation of space into place, issues of authenticity in landscape, the transformation of urban and rural landscapes into tourism products and conservation versus development dilemmas. Section 6 refers to Regeneration and Planning, especially the creative turn in cultural tourism, which can be used to avoid problems of serial reproduction, standardisation and homogenisation. Section 7 deals with The Tourist and Visitor Experience, emphasising the desire of tourists to be more actively and interactively engaged in cultural tourism. This significant volume offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text is international in focus, encouraging dialogue across disciplinary boundaries and areas of study and will be an invaluable resource for all those with an interest in Cultural Tourism. This is essential reading for students, researchers and academics of Tourism as well as those of related studies in particular Cultural Studies, Leisure, Geography, Sociology, Politics and Economics.
Case Studies in Festival and Event Marketing and Cultural Tourism

Case Studies in Festival and Event Marketing and Cultural Tourism

Author: Jane Ali-Knight, Donna Chambers
Publisher:
ISBN:
Pages: 181
Year: 2006
A collection of papers that emanated from the 2005 Leisure Studies Association Conference hosted by the Centre for Festival and Event Management at Napier University, Edinburgh. This seminar highlighted the growing interest in, and lack of awareness of, the measurement of impacting factors with regards to the expanding festival and event industry.
Planning Under Pressure

Planning Under Pressure

Author: John Friend, Allen Hickling
Publisher: Routledge
ISBN: 1136373306
Pages: 416
Year: 2012-05-23
Planning under Pressure offers managers, planners, consultants and students a comprehensive and authoritative guide to the Strategic Choice Approach, which has gradually been attracting worldwide recognition as a fresh, versatile and practical approach to collaborative decision-making under uncertainty. Starting from basic principles, the book uses helpful diagrams and clear explanations to demonstrate practical ways of approaching daunting decision problems; of devising possible ways forward; and of working effectively towards agreed courses of action. Along he way, decision makers are helped to cope with diverse sources of uncertainty – technical, political, managerial – in a strategic manner. In this extended third edition, the authors have added short contributions from 21 users from seven countries. These new contributors present lessons from their varied experiences in adapting the Strategic Choice Approach to guide decision-making and learning in settings ranging from the re-routing of a controversial city carnival procession to national policy for the management of nuclear waste.
Marketing culture and the arts

Marketing culture and the arts

Author: François Colbert, Jacques Nantel, Suzanne Bilodeau, J. Dennis Rich
Publisher:
ISBN: 2980308188
Pages: 257
Year: 1994

What Every Economics Student Needs to Know and Doesn't Get in the Usual Principles Text

What Every Economics Student Needs to Know and Doesn't Get in the Usual Principles Text

Author: John Komlos
Publisher: Routledge
ISBN: 1317452240
Pages: 258
Year: 2015-07-17
This short book explores a core group of 40 topics that tend to go unexplored in an Introductory Economics course. Though not a replacement for an introductory text, the work is intended as a supplement to provoke further thought and discussion by juxtaposing blackboard models of the economy with empirical observations. Each chapter starts with a short "refresher" of standard neoclassical economic modelling before getting into real world economic life. Komlos shows how misleading it can be to mechanically apply the perfect competition model in an oligopolistic environment where only an insignificant share of economic activity takes place in perfectly competitive conditions. Most economics texts introduce the notion of oligopoly and differentiate it from the perfect competition model with its focus on "price takers." Komlos contends that oligopolies are "price makers" like monopolies and cause consumers and economies nearly as much harm. Likewise, most textbook authors eschew any distortions of market pricing by government, but there is usually little discussion of the real impact of minimum wages, which Komlos corrects. The book is an affordable supplement for all basic economics courses or for anyone who wants to review the basic ideas of economics with clear eyes.
Urban Transformations

Urban Transformations

Author: Cara Aitchison, Greg Richards, Andrew Tallon
Publisher:
ISBN:
Pages: 214
Year: 2007
Contains chapters that reflect multi- and interdisciplinary analyses of the ways in which leisure, sport, tourism and the cultural sector play key roles in the regeneration of urban environments. As such, the chapters apply the disciplines of sociology, geography and economics to policy-making and planning in urban studies.
Study guide and tutorial [for] Macroeconomics third Canadian edition [by] Olivier Blanchard, David Johnson

Study guide and tutorial [for] Macroeconomics third Canadian edition [by] Olivier Blanchard, David Johnson

Author: David W. Findlay, Saeed Moshiri, Olivier J. Blanchard
Publisher:
ISBN: 0132215934
Pages: 390
Year: 2007

Red Or Dead

Red Or Dead

Author: David Peace
Publisher: Melville House Pub
ISBN: 1612193684
Pages: 720
Year: 2014
'Red or Dead' is the story of the rise of Liverpool Football Club and Bill Shankly. And the story of the retirement of Bill Shankly. Of one man and his work. And of the man after that work. A man in two halves. Home and away.