Masters of Illusion
Author: Steven Rosefielde, D. Quinn Mills
Publisher: Cambridge University Press
Assesses the forces that will buffet the United States and the global order through 2050.
The study of industrial organization (IO) -- the analysis of the way firms compete with one another -- has become a key component of economics and of such related disciplines as finance, strategy, and marketing. This book provides an issue-driven introduction to industrial organization. Although formal in its approach, it is written in a way that requires only basic mathematical training. It includes a vast array of examples, from both within and outside the United States. This second edition has been thoroughly updated and revised. In addition to updated examples, this edition presents a more systematic treatment of public policy implications. It features added advanced sections, with analytical treatment of ideas previously presented verbally; and exercises, which allow for a deeper and more formal understanding of each topic. The new edition also includes an introduction to such empirical methods as demand estimation and equilibrium identification. Supplemental material is available online.
Hybrid Value Creation
Author: Vivek K. Velamuri
Publisher: Springer Science & Business Media
This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided.
New Online Retailing
Author: Gerrit Heinemann, Christoph Schwarzl
Publisher: Springer Science & Business Media
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Man and His Environment
Author: Don Ramsay Arthur
Publisher: Concept Publishing Company
Just Do it
Author: Donald R. Katz
Publisher: Adams Media Corporation
An award-winning author penetrates Nike--a company of the future, a dream machine that seeks to redefine culture through the power of sports--to provide this portrait of Phil Knight, who pioneered the company from a two-man operation into a four billion-dollar corporation.
Now in its fourth edition, Rational Diagnosis and Treatment: Evidence-Based Clinical Decision-Making is a unique book to look at evidence-based medicine and the difficulty of applying evidence from group studies to individual patients. The book analyses the successive stages of the decision process and deals with topics such as the examination of the patient, the reliability of clinical data, the logic of diagnosis, the fallacies of uncontrolled therapeutic experience and the need for randomised clinical trials and meta-analyses. It is the main theme of the book that, whenever possible, clinical decisions must be based on the evidence from clinical research, but the authors also explain the pitfalls of such research and the problems involved in applying evidence from groups of patients to the individual patient. For this new edition, the sections on placebo and meta-analysis and on alternative medicine have been thoroughly updated, and there is more focus on insufficient reporting of harms of interventions. The sections on different research designs describe advantages and limitations, and the increased medicalisation and the effects of cancer screening on health people are noted. A section on academic freedom when clinicians collaborate with industry and ghost authors is added. This essential reference work integrates the science and statistical approach of evidence-based medicine with the art and humanism of medical practice; distinguishing between data, sets of data, knowledge and wisdom, and their application. Such an intellectually challenging book is ideal for both medical students and doctors who require theoretical and practical clinical skills to help ensure that they apply theory in practice.
Author: Philipp Moehrke
Publisher: Mel Bay Publications
"Understanding and interpreting chord symbols are part of the basics of playing Jazz music. The piano is the ideal instrument to help you to get an overview of harmonic structures and as such, is an important aid even for non-pianists. With this goal in mind, the simple and clearly structured exercises in Voicing Concepts help the student learn to improvise good-sounding voicings in typical as well as complex harmonic progressions of jazz standards and in various styles and grooves. Fundamentals about the harmonic and melodic structure of Jazz are discovered in the process."
The Female Nude
Author: Lynda Nead
Anyone who examines the history of Western art must be struck by the prevalence of images of the female body. More than any other subject, the female nude connotes `art'. The framed image of a female body, hung on the walls of an art gallery, is an icon of Western culture, a symbol of civilization and accomplishment. But how and why did the female nude acquire this status? The Female Nude brings together, in an entirely new way, analysis of the historical tradition of the female nude and discussion of recent feminist art, and by exploring the ways in which acceptable and unacceptable images of the female body are produced and maintained, renews recent debates on high culture and pornography. The Female Nude represents the first feminist survey of the most significant subject in Western art. It reveals how the female nude is now both at the centre and at the margins of high culture. At the centre, and within art historical discourse, the female nude is seen as the visual culmination of enlightenment aesthetics; at the edge, it risks losing its repectability and spilling over into the obscene.
Author: Richard Adams
The wide world of Internet advertising is busted wide open in this fascinating tour of a new medium in marketing, featuring five hundred illustrations of some of the Web's most effective, eye-catching, and controversial advertising to date. Original.
Author: Alexandra Chreiteh
Publisher: Interlink Publishing
The story of three different young women marks the literary debut of an amazing writer from Lebanon Always Coca-Cola is the story of three very different young women attending university in Beirut: Abeer, Jana, and Yasmine. The narrator, Abeer Ward (fragrant rose, in Arabic), daughter of a conservative family, admits wryly that her name is also the name of her father’s flower shop. Abeer’s bedroom window is filled by a view of a Coca-Cola sign featuring the image of her sexually adventurous friend, Jana. From the novel’s opening paragraph—“When my mother was pregnant with me, she had only one craving. That craving was for Coca Cola”—first-time novelist Alexandra Chreiteh asks us to see, with wonder, humor, and dismay, how inextricably confused naming and desire, identity and branding. The names—and the novel’s edgy, cynical humor—might be recognizable across languages, cultures, and geographies. But Chreiteh’s novel is first and foremost an exploration of a specific Lebanese milieu. Critics in Lebanon have responded in a storm, calling the novel “an electric shock” and finding that the problems of its characters reflect grave “social anomalies.” Read Chreiteh and see what the storm is all about.
Author: Mansel G. Blackford
Columbus, Ohio: Two Centuries of Business and Environmental Change examines how a major midwestern city developed economically, spatially, and socially, and what the environmental consequences have been, from its founding in 1812 to near the present day. The book analyzes Columbus's evolution from an isolated frontier village to a modern metropolis, one of the few thriving cities in the Midwest. No single factor explains the history of Columbus, but the implementation of certain water-use and land-use policies, and interactions among those policies, reveal much about the success of the city. Precisely because they lived in a midsize, midwestern city, Columbus residents could learn from the earlier experiences of their counterparts in older, larger coastal metropolises, and then go beyond them. Not having large sunk costs in pre-existing water systems, Columbus residents could, for instance, develop new, world-class, state-of-the-art methods for treating water and sewage, steps essential for urban expansion. Columbus, Ohio explores how city residents approached urban challenges--especially economic and environmental ones--and how they solved them. Columbus, Ohio: Two Centuries of Business and Environmental Change concludes that scholars and policy makers need to pay much more attention to environmental issues in the shaping of cities, and that they need to look more closely at what midwestern metropolises accomplished, as opposed to simply examining coastal cities.
Author: Heinrich Boll Foundation
Meat Atlas presents a global perspective on the impacts of industrial meat and dairy production, and illustrates its increasingly devastating impact on society and the environment. The way we produce and consume meat and dairy needs a radical rethink. Meat Atlas aims to catalyse the debate over the need for better, safer and more sustainable food and farming and advocates clear individual and political solutions.